Advertise on Tay Radio - locally orientated, vibrant stations

Provided by Bauer Media
Radio Tay reaches more people each week than all the analogue commercial radio stations in the area combined.

Tell us about the Opportunity / What is it?

Two radio stations and two audiences. Tay FM provides music, local news, weather and travel in the Dundee, Perth, Angus and North East Fife area. It has a youthful, music-led sound with 98,000 weekly listeners and a 26% weekly reach. The audience is predominantly aged under 45. Tay AM plays classic hits and easy-listening favourites. It is complemented by wide-ranging speech-based programming. It has 76,000 weekly listeners and a 20% weekly reach. The audience is predominantly aged 35+. Advertising and sponsorship opportunities are available. Find out more...

What is the Marketing Objective?

Brand awareness - 149,000 adults in the area tune in to Radio Tay every week. A four week campaign on Radio Tay can reach 65% (241,000) of adults in the area. It reaches 65% (39,000) of 35-54 year old men in the area each month. 58% (18,000) of 15-24 year old women tune in each week (76% or 23,000 over 4 weeks).

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kTargets 25-54s, female bias
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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