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Advertise on World's Largest 48 sheet: The M4 Olympic corridor

Provided by King Media
The only available site on the M4 corridor for the Olympics, acting as a Gateway to London from Heathrow

Tell us about the Opportunity / What is it?

King Media provide an exclusive portfolio of iconic sites, with a focus on central London locations.The Difference, also known as "The World's Largest 48 Sheet", amounts to a massive 162 sqm. Created as the perfect addition to any 48 sheet campaign, The Difference is located on the valuable A4, a main arterial route into central London to/from the affluent West and Heathrow, sitting in the prime stretch between North End Road and Warwick Road heading through the Royal Borough of Kensington & Chelsea past the mega Tesco into Knightsbridge and the West End.

What is the Marketing Objective?

The ideal addition to any 48 sheet campaign, providing your brand stature and awareness.

How does it work?

Clients will need to supply creatives, however we have a special build team available to construct and generate ideas alongside you in order to ensure the space is used to its maximum potential.

Who's used it in the past?

Previous clients include British Airways, Sony, 3 Mobile, Volkswagen

Features / Benefits

SOLUS - Unlike all the other media opportunities on the over-crowded M4 corridor, this site benefits from being entirely solus....a priceless commodity. SIZE - 162 square metres of mega advertising power. PROPORTIONS - 48 sheet proportions. POSITION - Capturing all traffic going between Central London and essential road for Olympic traffic.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k5.2 million impacts per 28 day period
35 - 44
45 - 54
All adults
LocationTimingsMarketing ObjectiveOpportunity Type
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