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Advertise on Xfm - reaching listeners across the UK

Provided by Global Media & Entertainment
Reaching nearly 1 million listeners every week across the UK, championing Music That Rocks in all its forms.

Tell us about the Opportunity / What is it?

As one of the UK's coolest brands - exemplified by being crowned Media Brand of the Year in 2007 and a CoolBrand 2011 - Xfm brings the newest sounds from the music scene right to its enthusiastic and loyal listeners. As evening approaches, Xfm shifts to a more specialist music selection with a mix of alternative, new music, unsigned, session tracks, whilst acknowledging the roots of current music. But Xfm is more than the on air output. The brand extends to the website - www.xfm.co.uk - with music news , an extensive artist database , a comprehensive event guide.

What is the Marketing Objective?

Advertise with the the UK's coolest music radio station.

How does it work?

Xfm broadcasts in London and Manchester on analogue and across the country through Digital Radio, Sky Digital, Tiscali TV, Virgin Media and online at xfm.co.uk. This network continuously sees the Xfm brand grow stronger and more focused in these two key cities and continue the position as the UK's most welcoming and dedicated champion of credible and new music, which is of course great news for the consumer and advertiser alike. Over 839,000 listeners now tune into Xfm each week.

Who's used it in the past?

An endless list of advertisers have used this platform to reach our dedicated audiences, for further details please contact Sally Pomphrey via the contact details tab.

Features / Benefits

Our core audience is 15-34 year olds. Listeners mirror the personality of the station and its DJs: young, articulate, opinion forming, independent individuals with high levels of disposable income and social influence. Xfm has a 72% ABC1 profile and in London it's 75% - the highest in commercial radio!.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsXfm reaches nearly 1 million listeners every week across the
16 - 24
25 - 34
Both
ABC1
Students
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
London, NorthAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
SPONSORSHIP / MUSIC
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