Cost-effective online solutions with minimum wastage using Guardian Select ad networks to reach your desired target audience
Guardian Select brings together over 200 of best blogs and independent publishers from across the web. Guardian Select packages the best sites in their sector to give advertisers a simple method of extending their campaigns into specific audiences. Guardian Select covers 8 different verticals: culture, diversity, student & graduate, green, travel, fashion & beauty, food and technology & media.
Opportunity to raise brand awareness with your specific audience using cost effective online solutions from Guardian Select.
Guardian Select selects the best sites in their category. All publisher partners are vetted and approved by Guardian editorial and promoted from guardian.co.uk. Campaigns can be targeted at an entire vertical, specific channel or a selection of sites to reach the desired audiences. Geo-targeting can allow advertisers to reach audiences based on their geographical location - by country, region, city, TV region or postcode. Ads can be shown to just users in a specific location or a different versions can be shown in different locations.
Channel 4 have previously used Select to advertise the programme "The Promise". Ads were placed across Guardian Select Culture network between 31 Jan - 9 Feb 2011 and generated 200,000 page impressions. Campaign results saw an increase in traffic generated from Guardian Select Culture from 1.9% of the total traffic to Channel 4 Programmes site to 4.4%-4.6% (x 2.5 times) during the campaign.
Guardian Select ad network provides brands with engaging and influential advertising environments for an effective reach of their audiences. We use Maxifier to optimise all campaigns across guardian.co.uk and Guardian Select:
Maxifier not only understands performance data, but also how actual site variables (e.g. bandwidth, browser, city location) affect CTR
- This tells us how to target a campaign most effectively in order to deliver optimum performance