Established in 1869, The People's Friend is a fiction based magazine incorporating serials, short stories along with articles which reflect our readers, such as gardening, cookery and knitting. The People's Friend is read by ABC1 females aged 65+. The People's Friend has a loyal readership as 76% of readers almost always read the title and 83% of our readers do not read any of our direct competitors.

Brand Awareness and encourage trial

There are various advertising opportunities available within ThePeople's Friend including numerous sizing, positions, sponsorship and loose inserts.

Brands who have advertised using The People's Friend in the past include Acorn Stairlifts -Brooks and Bentley -Outside Clinic and Specsavers.

Older adults generally feel ignored by the marketing industry, however they account for over half of the UK's saving and 40% of consumer demand, making them a lucrative consumer group. Advertise to this targeted group through a trusted environment ... The People's Friend.