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Advertise to affluent, mature consumers with The People's Friend

Provided by DC Thomson
Opportunity to target 526,000 readers of The Peoples Friend, a fiction-based magazine incorporating serials & short stories.

Tell us about the Opportunity / What is it?

Established in 1869, The People's Friend is a fiction based magazine incorporating serials, short stories along with articles which reflect our readers, such as gardening, cookery and knitting. The People's Friend is read by ABC1 females aged 65+. The People's Friend has a loyal readership as 76% of readers almost always read the title and 83% of our readers do not read any of our direct competitors.

What is the Marketing Objective?

Brand Awareness and encourage trial

How does it work?

There are various advertising opportunities available within ThePeople's Friend including numerous sizing, positions, sponsorship and loose inserts.

Who's used it in the past?

Brands who have advertised using The People's Friend in the past include Acorn Stairlifts -Brooks and Bentley -Outside Clinic and Specsavers.

Features / Benefits

Older adults generally feel ignored by the marketing industry, however they account for over half of the UK's saving and 40% of consumer demand, making them a lucrative consumer group. Advertise to this targeted group through a trusted environment ... The People's Friend.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReadership of 526,000 with a female bias. 67% over 65.
55 - 64
65+
Female
ABC1
C2
Retired
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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