Family Focus enables advertisers to access to all children, whether with mums, dads or friends or solo.
Cinema provides a unique dual viewing opportunity for advertisers, especially for the young (4-9) children, and older ones too (10-14) who are starting to break away from their parental control and gradually make their own consumer choices. Family Focus enables advertisers access to all children, whether with mums, dads or friends or indeed solo as cinema is one of the first places they can visit on their own. The bulk of these movies are of course scheduled during school holiday periods which offer optimum coverage of young families.
Excellent opportunity to build brand awareness with children and families.
Advertisers can book 30" spot ads surrounding films aimed at children and families. The Family Focus package can be booked via 3 different routes: Annual; Burst & Blockbuster. The Family Focus Annual GAP provides advertisers with the opportunity to target every performance, 52 weeks of the year. The Family Focus Burst gives the opportunity to buy into family films during a specific period for a lower CPT, for example, Christmas holidays (Winter burst). The Family Focus Blockbuster includes family films with expected box office of £20m+, for example, the Harry Potter films.
Example advertisers include Kraft, Kelloggs, Center Parcs and Burger King.
- Includes all family films in each seasonal burst
- Target specific holidays within the calendar year
- Guaranteed admissions
- Lower CPT over a shorter period of time