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Advertise to children & families with Pearl & Dean Family Focus

Provided by Pearl and Dean Cinemas Ltd
Family Focus enables advertisers to access to all children, whether with mums, dads or friends or solo.

Tell us about the Opportunity / What is it?

Cinema provides a unique dual viewing opportunity for advertisers, especially for the young (4-9) children, and older ones too (10-14) who are starting to break away from their parental control and gradually make their own consumer choices. Family Focus enables advertisers access to all children, whether with mums, dads or friends or indeed solo as cinema is one of the first places they can visit on their own. The bulk of these movies are of course scheduled during school holiday periods which offer optimum coverage of young families.

What is the Marketing Objective?

Excellent opportunity to build brand awareness with children and families.

How does it work?

Advertisers can book 30" spot ads surrounding films aimed at children and families. The Family Focus package can be booked via 3 different routes: Annual; Burst & Blockbuster. The Family Focus Annual GAP provides advertisers with the opportunity to target every performance, 52 weeks of the year. The Family Focus Burst gives the opportunity to buy into family films during a specific period for a lower CPT, for example, Christmas holidays (Winter burst). The Family Focus Blockbuster includes family films with expected box office of £20m+, for example, the Harry Potter films.

Who's used it in the past?

Example advertisers include Kraft, Kelloggs, Center Parcs and Burger King.

Features / Benefits

- Includes all family films in each seasonal burst - Target specific holidays within the calendar year - Guaranteed admissions - Lower CPT over a shorter period of time

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k52 week coverage HWCH: 57% at 3.06
0 - 9
10 - 15
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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