Sponsor The Great Summer Tour by Great Radio Network

Provided by YO1 Radio
GRN (TSA 1million listeners) Great Summer Tour is coming from all major events across North Yorkshire and the East Riding!

Tell us about the Opportunity / What is it?

The Great Summer Tour brought to you by 102.8 YO1 Radio, Great Yorkshire Radio, Great Driffield Radio and Seaside FM, will broadcast from 2 dual branded 4x4 vehicles with your brand image livery decor driven around North Yorkshire and the East Riding. We will be attending as many outdoor and indoor events as possible during June, July and August including the Great Yorkshire Show, Great Driffield Show, Ryther Rocks Gin Festival, Escrick Proms on the Park, amongst others.

What is the Marketing Objective?

This promotion will help build awareness of your brand/business, by means of a high frequency campaign. The campaign duration of 3 months, building a unique portal to the listener, consumer and targeted demographic of your client base across North Yorkshire and the East Riding.

How does it work?

Over this 3 month period, we shall be handing out goody bags, balloons and your merchandise, plus any literature you so wish to provide to market your company. We will reach atleast 500,000 people across this period. There will be a supporting audio campaign on all 4 radio stations, dedicated website pages, social media aspects providing the consumer with information of our whereabouts.

Who's used it in the past?

This is a brand new opportunity!

Features / Benefits

Supporting audio campaign with commercials, promos and sponsored feature. Online presence on our connecting websites. Promotional material to hand out at events. Website and Social Media A full page dedicated to the Great Summer Tour on all station's websites, pushed to social media on a daily basis. This a uniquely activated sponsorship taking you to the heard of Yorkshire this Summer.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAll demographics across Yorkshire and the East Riding
16 - 24
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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