Advertise with The North East's Most Viewed Media Platform

Provided by CP Media Community Partners
The first of its kind campaign of ten prime location council-owned roundabout sponsorship sites

Tell us about the Opportunity / What is it?

This unparalleled advertising platform not only reaches a larger audience than any other regional advertising platform in the north east, but at 55p per 1,000 views it also represents arguably significantly higher value. The advertising campaign is being released as a one-off Summer campaign package covering June, July and August to ensure maximum exposure of the campaign messages of your choosing. Extended campaigns will be considered.

What is the Marketing Objective?

A significant proportion of the north-east's 2.6 million residents will be exposed to the featured advertiser on multiple occasions over the duration of the campaign. This campaign is ideal for any north-east business looking to engage with a regional audience in a targeted and local way. The advertising space can be utilised to feature your chosen message (subject to council approval) such as to showcase products or services, direct footfall or web traffic, for brand reinforcement or even recruitment activity.

How does it work?

The campaign consists of approximately 40 1.2 metre-wide advertising signs situated across 10 high profile roundabout sponsorship sites in Sunderland, Durham, Stockton-on-Tees and Gateshead's city/town centres and arterial roads.

Who's used it in the past?

This is a first of its kind campaign, however previous sponsors of individual sponsorship campaigns have included a range of national brands and regional organisations ranging from Barrett Homes, Skoda and Sainsbury's to Your Move, Global Flooring and Masterglaze.

Features / Benefits

The sponsor will see their brand feature exclusively across what will be the most viewed advertising platform in the north-east. One brand will have huge influence and unparalleled engagement with the entire region, eclipsing the localised advertising of any other brands in the region.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details2.6 million residents will be exposed to the featured advert
25 - 34
35 - 44
45 - 54
55 - 64
65+
Both
ABC1
C2
DE
OUTDOOR / TRANSIT MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
East of EnglandUntil 31 Aug 18BUILD AWARENESSSALES PROMOTION
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