This unparalleled advertising platform not only reaches a larger audience than any other regional advertising platform in the north east, but at 55p per 1,000 views it also represents arguably significantly higher value. The advertising campaign is being released as a one-off Summer campaign package covering June, July and August to ensure maximum exposure of the campaign messages of your choosing. Extended campaigns will be considered.

A significant proportion of the north-east's 2.6 million residents will be exposed to the featured advertiser on multiple occasions over the duration of the campaign. This campaign is ideal for any north-east business looking to engage with a regional audience in a targeted and local way. The advertising space can be utilised to feature your chosen message (subject to council approval) such as to showcase products or services, direct footfall or web traffic, for brand reinforcement or even recruitment activity.

The campaign consists of approximately 40 1.2 metre-wide advertising signs situated across 10 high profile roundabout sponsorship sites in Sunderland, Durham, Stockton-on-Tees and Gateshead's city/town centres and arterial roads.

This is a first of its kind campaign, however previous sponsors of individual sponsorship campaigns have included a range of national brands and regional organisations ranging from Barrett Homes, Skoda and Sainsbury's to Your Move, Global Flooring and Masterglaze.

The sponsor will see their brand feature exclusively across what will be the most viewed advertising platform in the north-east. One brand will have huge influence and unparalleled engagement with the entire region, eclipsing the localised advertising of any other brands in the region.