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Advertise with The Observer: Our readers & circulation

Provided by Guardian Newspapers Limited
A reflective, analytical and thoughtful newspaper, one that offers the chance to pause and indulge after a busy week.

Tell us about the Opportunity / What is it?

The Observer includes four weekly sections - News, Sport, the New Review and the Observer Magazine, with Observer Food Monthly appearing every fourth Sunday. Life moves incredibly fast and that's why we've made The Observer a reflective, analytical and thoughtful newspaper, one that offers the chance to pause and indulge after a busy week.

What is the Marketing Objective?

Founded on 4 December 1791 by WS Bourne, The Observer's launch issue expressed its commitment to the free communication of truth. In its 200-year history, The Observer has covered everything from the death of Mozart to the birth of the first cloned mammal. Revolutions, wars, famines and disasters have all shared space with celebrations of mankind's achievements in the arts, science, literature and sport.

How does it work?

Circulation: Ave Daily Sale - 252,050. The Observer has 15% share of total Sunday quality press circulation. 100% of the Observer's circulation is sold copy. 85% of the Observer's total sales are at full-rate which is a greater proportion than for the Sunday Telegraph or Sunday Times.(Source: ABC Jan-June 2012). Readership: Average issue readership (6 month data Jan-Jun 2012) - 1,087,000 (12 month)- 1,056,000. Compared to the other quality Sundays, a higher proportion of Observer readers are AB adults in full time work, or ABC1 and degree educated(Source: NRS Jul-Jun 2012)

Who's used it in the past?

Please contact for details of previous advertisers.

Features / Benefits

'The Observer is Britain's oldest Sunday newspaper and has been keeping readers informed, entertained and sometimes infuriated for more than 200 years. It is celebrated all over the world for its liberal values and vigorous campaigning and is characterised by brilliant writing from the likes of George Orwell and Clive James, to Andrew Rawnsley and Tim Adams today.' John Mulholland, editor.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details15% share of total Sunday quality press circulation
35 - 44
45 - 54
All adults
Both
ABC1
NATIONAL PRESS
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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