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Advertise Your Brand Across the UK via Local Radio Stations

Provided by Love Local Radio
Reach listeners nationwide. Your radio commercial distributed to Independent, Innovative Local Radio Stations across the UK.

Tell us about the Opportunity / What is it?

Your radio commercial broadcast right across the UK via our large network of independent local radio stations. Beside the big commercial radio groups, there are nearly 300 radio stations in towns and rural areas across the UK, all licenced by Ofcom and broadcasting on FM as well as online. These stations are all different and broadcast locally focused content including interviews and features together with familiar music. Presenters have local knowledge and your commercial will benefit from this most trusted and friendliest of mediums.

What is the Marketing Objective?

Call to action. Raise brand awareness. Drive listeners to your website or local branch/distribution. Service update

How does it work?

Your commercial broadcast between 7am and 7pm on selected radio stations. Because radio messages are repeated more often and have lower levels of avoidance, by the time a listener is ready to make a purchase, the retailer's brand name and values are strongly established in their mind. This is particularly true for brands which invest in audio identities or jingles.

Features / Benefits

- High levels of listener engagement. - Target listeners in very specific locations which means that you are not advertising to people out of area. - Reach listeners at the right time e.g. in the car on the way to supermarket - Quick distribution - we can get you on air within a few days. - Profits stay within radio business rather than shareholders, so is an investment in your CSR - Broadcasts are often available for Listen Again so your commercial may be available to be heard for longer - Low advert avoidance

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach 30-65 year olds who choose to Listen Local
25 - 34
35 - 44
45 - 54
55 - 64
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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