Advertise Your Brand/POS to Captive Audience at Petrol Forecourt

Provided by Smart Outdoor (IAMCATZ Ltd)
Digital screens at forecourts enable advertisers to reach a captive audience on the move.

Tell us about the Opportunity / What is it?

Smart Outdoors D6s at petrol forecourts across the UK provide advertisers with the opportunity to reach millions of motorists. We have screens across the largest independent petrol station group making them the ideal place to advertise your brand or business. Our D6 screens are placed at the entrance to the forecourt shop so enable advertisers to reach people as they enter the shop.

What is the Marketing Objective?

The size and position of our D6 screens at the entrance to the forecourt shop make them ideal for campaigns and point of sale that will capture people's attention. We can target customers paying for their fuel and customers using the forecourt shop for a top up shop.

How does it work?

The D6 size posters come with a full motion screen. We can run 10" adverts looped every hour, thus giving advertisers a 1 in 6 share of voice.

Features / Benefits

Forecourt advertising allows you to more closely target your audience. * 10,000 EPOS transactions every 2 weeks per forecourt. * Full motion screen. * 10" Advert. * One in six share of voice. * Up to 10 pieces of creative. * £250 per 2 weeks per screen.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k10,000 EPOS transactions every 2 weeks per forecourt.
All adultsMale
Both
ABC1
C2
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
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