Advertise Your Brand with a Fitting Room Poster Campaign

Provided by Confero Marketing
A3 Format poster sites strategically positioned in the individual fitting rooms of established UK high street fashion retailers.

Tell us about the Opportunity / What is it?

The fitting room poster advertising concept offers the unique opportunity to reach audiences by gender, age and demographic profile, delivering efficient audience targeting with minimal wastage. Posters are strategically positioned in the individual fitting rooms of the top UK fashion retailer store groups including Oasis, Warehouse, Topman, Miss Selfridge, Burton Menswear, Dorothy Perkins, Outfit, Matalan, Scott's Menswear, Wallis, Evans and Tessuti.

What is the Marketing Objective?

The fitting room poster delivers the advertised brand message directly to consumers at close proximity, on a one-to-one basis in an aspirational environment. Long dwell times of 5 - 15 minutes provides unrivalled opportunity to see, and encourages consumer engagement with the poster. When combined with an in-store product sampling campaign, the fitting room poster concept delivers additional branding and awareness and in-store POS in support of the sampling activity taking place at till point when making purchase. An excellent addition to a generic outdoor campaign plan.

How does it work?

Confero supply the Technical Specification for A3 format posters. Costs for all fitting room poster advertising campaigns booked with Confero include production and distribution to stores. All brands and services utilising Confero's printed formats benefit from eco-friendly production with FSC accreditation. Simply provide us with the ready artwork and we do the rest!

Who's used it in the past?

The fitting room poster advertising concept has been regularly used on the schedules of the UK's top spending advertisers for almost 20 years, including repeat business from the likes of Unilever, Beiersdorf, L'Oreal, Universal Pictures, Mondalez, O2, Nestle, Colgate-Palmolive, Estee Lauder, Clarins, Warner Bros, Procter & Gamble, Ford, Three Mobile, Diageo, EE, BBC3, Harper Collins, Ferrero, Sony Music, Amex, Colleges, Universities, Wilkinson Sword and Hawaiian Tropic.

Features / Benefits

100% Share of Voice. 5 to 15 minute dwell time. Gender specific. Point of purchase proximity to major multiples. 24 hour posting. Flexibility of targeting by individual store location, city or region. Fitting room posters can be integrated with Product Sampling at Till-Point and digital social media hosted competitions as required.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kSpecific core target audience can be pre-selected
16 - 24
25 - 34
35 - 44
45 - 54
Female
Male
AB
ABC1
Main Shopper
NON-TRAD OUTDOOR
OUTDOOR / POSTERS
RETAIL MEDIA
SAMPLING
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearINCREASE SALESSHOPPER MKTG
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