GroundTruth is the leading location platform that leverages data and insights to drive business performance.
GroundTruth help brands understand their consumers, build the business, increase shop visits and sales and make smarter forecasting decisions.
Partners can unlock first-party location data and insights to understand their business better, engage their consumers actively through precise location and audience targeting, measure sales impact in the moment and make smarter forecasting decisions.
- Increasing brand awareness
- Target core audiences
- Drive offline visits & sales
Using its proprietary Blueprints and Neighbourhoods technology, GroundTruth is able to learn about mobile users and reach them at the right place and right time, cutting out wastage standard radius targeting delivers, and ultimately helping companies inform their marketing decisions, increase sales, and grow their businesses.
Toyota, Curry's PC World, Timberland, L'Occitane, Taco Bell, McDonald's, BMW, Oxfam, Dunkin' Donuts & many more.
GroundTruth is able to reach 10x more people than the nearest competitor, across 100M locations globally; and is compliant with all fraud, viewability, and brand safety guidelines. As a leading partner on brand standards, GroundTruth are the only mobile location specialist IAB UK Gold Standard certified for location data.