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Press & online advertising in Barcelona city guide in Travel

Provided by Guardian Newspapers Limited
The Guardian's third issue of the series focuses on Barcelona, taking a fresh look at what the city can offer on a short break.

Tell us about the Opportunity / What is it?

Each week the Guardian's Travel supplement will focus on a different European city, offering you the ideal opportunity to boost the impact of your campaign by advertising alongside relevant editorial. The third issue of the series focuses on Barcelona, taking a fresh look at what the city can offer on a short break, from stunning architecture, to a thriving cultural scene, to legendary nightlife. Guardian readers take frequent holidays and short breaks. They love exploring foreign cities and immersing themselves in the local culture by visiting restaurants and museums.

What is the Marketing Objective?

Build awareness of your brand alongside top content about Barcelona.

How does it work?

Display advertising and classified advertitsing available in the Travel section in The Guardian. Online advertising opportunities aorund the Barcelona travel guide will reach 16 million UK browsers of and 41 million worldwide. 550,000 UK browsers of and 1.1 million worldwide.

Who's used it in the past?

This is a new opportunity but popular advertisers in the Travel section would be brands offering flights, hotels, mini-breaks, restaurant and museum deals.

Features / Benefits

The Guardian reaches over 1.1 million affluent and upmarket readers who are hard to target through other media. They are more likely than readers of other quality titles to take short breaks in Spain. They take an average of three holidays a year. They spend 30% more than average on short breaks. Travel is a highly popular supplement, reaching over 800,000 readers a week. Readers of the Guardian are more likely than those of any other quality title to take short breaks in Spain.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1.1m readers & 16m UK browsers of
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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