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Reach ABC1 Business & Leisure Travellers With The Holland Herald

Provided by Ink
Reach over 25 million ABC1, business and leisure travellers each year with advertising opportunities in KLM's inflight magazine.

Tell us about the Opportunity / What is it?

Ink produces Holland Herald magazine, a truly inspiring read combining world class original photography and illustrations with ubercool articles on design, sport, travel, popular science, gaming and the latest global trends. Each month there is an editorial theme, which steers the content and provides exciting, creative hooks for the stories. This magazine was launched in 1966 and is the oldest inflight magazine in the world. But time doesn't stand still, and Holland Herald is still renowned as one of the most sophisticated and creatively sharp magazines in the air.

What is the Marketing Objective?

Build brand awareness and establish brand as premium by advertising in this sophisticated inflight magazine. Ink sells targeted advertising on KLM boarding passes, produces their inflight retail catalogue, as well as publishing the monthly inflight magazine Holland Herald and it's associated website.

How does it work?

Holland Herald has 8 different travel features every month which are designed to inspire passengers to visit new destinations. Every month Holland Herald has a variety of editorial features that are designed to engage & excite the business and leisure travellers. We offer a range of in-mag advertising solutions, including inserts and full and half page adverts. Please see attachment for full list of opportunities and to view rate card.

Who's used it in the past?

Some of the brands who have advertised with the Holland Herald include; Avis, Tissot, Tourism Malaysia, Mont Blanc, Vodafone, Nivea and Hilton.

Features / Benefits

KLM flyers are the perfect audience to establish brand loyalty and gain trial of luxury brands. 34% of KLM passengers earn in excess of E80,000per annum with a further 11% earning over E120,000 per annum. 52% of KLM passengers stay in hotels more than 11 nights per year. 56% of KLM passengers are frequent flyers, flying 6 times per annum and 72% of our passengers have travelled to a featured destination after reading Holland Herald.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details25 million business and leisure travellers each year
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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