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Advertising opportunities in Mother & Baby magazine

Provided by Bauer Media
Target first-time mums and mums with babies up to four years old with Mother & Baby, the number one parenting magazine.

Tell us about the Opportunity / What is it?

Mother & Baby is the number one parenting magazine and has maintained this position for over 20 years. With over 54 years experience and heritage, mums know they can trust our advice. The magazine connects modern mums, provides practical solutions to parenting concerns and gives readers the confidence to be the best parent they can by helping to make the right choices for the reader, their baby and their family. Mother & Baby provides advertisers with the opportunity to target first-time mums and mums with babies up to four years old.

What is the Marketing Objective?

Opportunity to build awareness of your brand with first-time mums and mums with babies up to 4 years old.

How does it work?

Advertising opportunities in Mother and Baby magazine range from display ads, advertorials, inserts, feature sponsorships, promotions and sampling. There are also opportunities available with - website of Mother & Baby magazine, and the Mother & Baby Awards - the only annual event for the whole market covering all categories and Big Heart Awards - inaugural consumer-facing awards celebrating the heroes in every family.

Who's used it in the past?

Penguin recently ran a competition for readers to win £250 worth of Peter Rabbit toys and books. The competition ran in a full-page advertorial and on Mother & Baby's sister website, The competition was a huge success, receiving more than 2000 entries, proving that the readers are trulyengaged with what they read in the magazine. Breastfeeding cover Mother & Baby was the first parenting magazine to feature a woman breastfeeding on the front cover in the UK. External media coverage gained an estimated 0TS of 44million and £542k in advertising revenue.

Features / Benefits

- The magazine understands, supports and celebrates what it is to be a mum. - Mother & Baby has unparalleled reader engagement. - The annual Mother & Baby Awards is the consumer stamp of brand excellence and a real driver of sales. Now in their 18th year, these Awards are considered the 'Oscars' of the babyworld. - The magazine provides consistent high-quality content including unique special reports that are often picked up by the media. - An expert and friendly approach that is trusted by consumers and advertisers alike.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCirculation: 50,653. Readership: 518,000
25 - 34
35 - 44
Main Shopper
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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