This idea is archived

Advertising opportunities to reach thousands of pregnant women

Provided by DC Thomson
Im Pregnant! is an increasingly popular must read title for expectant mothers - a highly targeted way to reach a female audience

Tell us about the Opportunity / What is it?

I'm pregnant! is a quarterly magazine with all the essential information for mums to be. Typical editorial within I'm pregnant! covers the lifetime of a pregnancy, from pre-conception until the baby is a few weeks old. There is also a catalogue of essential buys and a list of baby names. The average reader is aged 25 -29 years old, works full time and is experiencing their first pregnancy.

What is the Marketing Objective?

To build awareness of your brand amongst a targeted female audience.

How does it work?

There are various advertising opportunities available within I'm pregnant! including numerous sizing, positions, section sponsorship, advertorials and loose inserts.

Who's used it in the past?

Brand who have advertised using I'm Pregnant! in the past include Mothercare, Cow & Gate, Child Trust Fund, Vitabiotics.

Features / Benefits

I'm pregnant! is a magazine with all the information a reader needs for the duration of their pregnancy in one issue -therefore every issue targets brand new readers resulting in low wastage. The fertility rate is at its highest in 34 years making now the ideal time to advertising your products through the pages of I'm pregnant!

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCirculation: 15,884 | Frequency: Quarterly.
16 - 24
25 - 34
Female
ABC1
C2
Main Shopper
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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