This idea is archived

Summer Social London

Provided by Westworth Kemp
Short 2014 Highlights Video: 8000 people 300 Teams 20 Incredible DJ's 30 May 2015

Tell us about the Opportunity / What is it?

The UK's premier multi-sport & music festival sees 8,000 of London's brightest, active consumers flock to Richmond each summer where rugby Sevens, netball, volleyball, and lacrosse and Tag tournaments take place across 20 hectares of one of the Capitals most prestigious boroughs. As the sun sets the festival breaks out - including world class DJs, festival features & bars, fairground rides and artisan catering. We offer multi-channel sponsorship packages which enable brands to engage with a young aspirational audience year-round and while they do what they most love!

What is the Marketing Objective?

Product Sales and Brand Awareness. Category Exclusive environment to talk to consumers with their full attention. Great opportunity to build a relationship with key consumers, key influencers & early fashion/tech adopters. Organic amplification of creative campaigns (audience are very active on Social Media) Association with an event with health & fitness at the forefront.

How does it work?

As a unique festival concept Summer Social offers sports fans of all abilities the chance to watch, participate and socialise in a summer festival environment. We offer experiences that are normally exclusively available to professional sportspersons. We engage both on and offline year round providing stats, content, pictures and videos that enhances the consumers enjoyment and engagement.

Who's used it in the past?

Puma, Red Bull, Optimum Nutrition, Nando's, Jagermeister, Candy Kittens, Pop Chips, Protein World. The event is ideal for Sports, Nutrition, Health & Fitness, Music, Fashion, Cosmetic and Alcohol brands.

Features / Benefits

Access to a very attractive audience. The event offers the chance to engage with a vast number of young educated consumers who are often at the heart of new trends, new technology and social media. The audience are cash rich, with vast earning potential as they reach their late 20s and early 30s. The majority of the audience are London-based although the event attracts teams from all over the UK & Ireland and the rest of Europe.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k19k Database Subscribers, +16k Twitter, +50,000 FB reach
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
London, NorthUntil 31 May 15INCREASE SALESEVENTS
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service