Advertising Opportunities with The Beano

Provided by DC Thomson & Co Ltd
The Beano is the world's longest running children's comic.

Tell us about the Opportunity / What is it?

Beano has entertained children of all ages since 30th July 1938. More than 80 years later, our unforgettable characters remain as popular as ever. Dennis STILL menaces, Minnie STILL minxes and Roger STILL dodges. That's why everyone we know, STILL loves Beano. Beano is a humour-based weekly strip comic aimed primarily at kids aged 7-11 (with an even split between boys and girls). Our readers are cheeky, mischievous, energetic and fun-loving; a lot like Dennis himself.

What is the Marketing Objective?

Build awareness and create brand loyalty amongst this lucrative market.

How does it work?

We stay on top of kids' changing tastes with our panel of Trendspotters who provide weekly updates on what's going on in playgrounds across the UK. We can create bespoke advertising tailored to your brand by the brains behind the award-winning Beano. Please contact us for prices and more options.

Who's used it in the past?

Previous advertisers in The Beano are Activision, BBC, Hasbro, Lego, Namco Bandai, Nintendo and Warner Bros

Features / Benefits

NO.1 IN THE WORLD! - We're the world's longest-running children's comic! is the fastest-growing kids' website in the UK. With a 5 million monthly reach. NO.1 WEBSITE! The bestselling annual for 10 out of the last 11 years! NO.1 ANNUAL! Dennis and Gnasher Unleashed became CBBC's No.1 show within its first week and their highest-rated show in 2017. It's been sold to over 28 countries across the world and season 2 launches July 2020.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCirculation 41,891
0 - 9Male
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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