This idea is archived

Aim, shoot and score during the World Cup

Provided by Amscreen
Sponsor live goal updates or promote alcohol, snacks and technology during the biggest sporting event of 2014

Tell us about the Opportunity / What is it?

The World Cup promises to be an even bigger spectacle than the London 2012 Olympics, where consumer spend is set to boost the economy by more than £2 billion. Our network of digital screens provide national coverage reaching 35.9 million football viewers every week in the run up to and during the biggest sporting event of the year. Keep football fans up-to-date by sponsoring real-time scores, news and reviews with sport led content. Influence purchase decisions and impulse choices by deploying relevant campaigns to a receptive audience in a football mind-set.

What is the Marketing Objective?

Whether it's directing consumers to their nearest electrical or home improvement retailer, boosting sales of snacks and drinks, optimising a TV campaign or sponsoring live content; inspire consumers with exciting creative and relevant messaging at the right time, in the right location with Amscreen's targeted solutions. Additionally, capitalise on those inevitable moments of glory (or blunders) with instant reactive campaigns live in as little as 15 minutes using Amscreen 'Event'- don't leave instant campaigns to social media and online.

How does it work?

Amscreen provides brands with a powerful platform to broadcast digital advertising in environments where engagement is proven and content is welcomed.The screens are strategically positioned across the UK in petrol forecourts, convenience stores and WHSmith travel shops in both airports and rail stations, reaching World Cup viewers on the move.

Who's used it in the past?

BT Sport and ESPN have used Amscreen to promote football games and coverage. Budweiser encouraged audiences with a competition to win FA Cup Final tickets; as a result, they saw a 29% sales uplift in Amscreen environments. Utilising Amscreen's access to over 3.3 million Twitter followers, Cadbury deployed a reactive campaign following the excitement of the Sochi Olympics. Targeting the right audience with topical messages is proven to prompt both awareness and sales.

Features / Benefits

Optimising tools offer much more than ad tenancy. Advertising can be served via an array of creative solutions through Amscreen's unique content delivery systems allowing temperature activated campaigns, day-part targeting, site specific, audience specific, live feeds and reactive advertising.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsMale and Female 35.9 million weekly
25 - 34
35 - 44
45 - 54
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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