This idea is archived Online Advertising Opportunities

Provided by Media Initiatives Group
The world's largest online store

Tell us about the Opportunity / What is it?

Amazon is the leading online retailer of products that inform, educate, entertain and inspire. has its origins in an independent online store, Bookpages, which was established in 1996 and acquired by in early 1998. From cameras to coffee machines, exercise videos to Elvis CDs, there's something for everyone. Amazon also enables independent sellers to sell new and used items on site via the Marketplace. The site also gives users a variety of resources to help them purchase products, including customer reviews and personal recommendations.

What is the Marketing Objective?

To reach net savvy consumers of all ages via the world's largest and most respected online store.

How does it work?

There are a number of advertising routes you can buy into including standard ad formats such as banners, skyscrapers and Multiple Process Units (MPUs). These are most frequently bought in impression bundles (i.e. the number of times an advert appears on screen). eType also offers integrated video advertising and site sponsorships that create maximum impact. Advertising can also be bought to run during a specific time period, to coincide with a public holiday, event or product launch.

Who's used it in the past?

Virtually every big brand name in the world has advertised on our premium network at one point or another. For more information about the range of opportunities we have available, contact a member of our team.

Features / Benefits

Target a full range of consumers in an environment they trust, understand and visit regularly.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details14 mil unique users & 380 mil page impressions per month
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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