Become the official partner to the highly prestigious and industry renowned Children's Fiction Prize.
An opportunity to become the official partner to the highly prestigious and industry renowned Children's Fiction Prize. It is the only children's book award that is judged by children's authors, and has been running since 1967. Previous winners include Meg Rosoff, Ted Hughes and Jacqueline Wilson. The awards are based online and have a large, informative section on the Guardian Book Site all year round. It is therefore a great opportunity to have long-term branding and association within a niche and relevant environment.
The Guardian Children's Fiction Prize is an opportunity to be associated with literature, and get cut through in the Book industry- specifically Children's Fiction. The client will be able to target a book lovers, who are intelligent and represent a broad cross section of ages.
As the official partner the client will receive a logo and statement of association on every page within The Children's Fiction Prize section of the Book site. All ad furniture will be owned by the client (MPU, Leaderboard). All audio and video within this section of the site will have client pre and post rolls to communicate key messaging. All marketing done surrounding the awards will reference the client- promo ads in the paper, traffic drivers and sponsored feature links on line. At the awards event in November, the client will have logo and statement of association on
* invites, programs, banners at the event and the opportunity for sampling their product and give away goodie bags to guests. The awards has never been sponsored and so represents a real opportunity to be 'the first' and no therefore has no previous associations with other brands that your client has to compete with.
The Guardian Children's Fiction Prize is an opportunity to be associated with literature & get cut through in the Book industry- specifically Children's Fiction. The client will be able to target a book lovers who are intelligent & represent a broad cross section of ages. In addition to being the official partner to the Guardian Children's Fiction Prize there is the opportunity to make the campaign even bigger by creating additional, bespoke content. This could be anything from video interviews with authors, live Q&A with authors, podcasts, print supplements and advertorial