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An Opportunity to help Cash for Kids tell people what they do

Provided by Bauer Charity
Good sponsor cause related marketing opportunity on-air, on-line and by e-newsletter which delivers local audience engagement

Tell us about the Opportunity / What is it?

During two 40"/20" sponsored top and tail featured promos daily 6am-6pm Monday-Sunday on every Bauer station, we tell our listeners the following:- Celebrating a campaign result Thanking listeners for donating or getting involved Highlighting someone(group or individual) who has received a grant from Cash for Kids Encouraging people into regular giving to become champions of Cash for Kids Promoting the next big fundraiser Asking listeners to apply for a grant Educating the audience about Cash for Kids Engaging the audience to participate via client to benefit the charity

What is the Marketing Objective?

Major opportunity to really do something good for your local community and to position yourself firmly as the company of choice. It's major radio and online coverage as well as directly targeted e-bulletins that will be read as people are actively interested in the main subject matter

How does it work?

What x will get? On-air Exclusive on-air association with Cash for Kids in all Cash for Kids in Action featured promos in 60" of airtime (40" of this airtime is paid for by Bauer Radio) Client only pays for the 20" On-line Within the radio station websites is the Cash for Kids section - this will have a further sectional branded Cash for Kids in Action and will carry the sponsor logo and a hyperlink to your website. E-newsletter Every month, each Cash for Kids will e-mail the station's VIP database with a bespoke local e-newsletter highlighting the good that's been done

Features / Benefits

Very strong CRM campaign with fanastic charity that encourages people to support the sponsor who in turn is supporting their favourite charity. Great for staff morale and great feel good for existing customers 'I'm engaging with a caring business'

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
16 - 24
25 - 34
35 - 44
45 - 54
All Genders
LocationTimingsMarketing ObjectiveOpportunity Type
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