Good sponsor cause related marketing opportunity on-air, on-line and by e-newsletter which delivers local audience engagement
During two 40"/20" sponsored top and tail featured promos daily 6am-6pm Monday-Sunday on every Bauer station, we tell our listeners the following:-
Celebrating a campaign result
Thanking listeners for donating or getting involved
Highlighting someone(group or individual) who has received a grant from Cash for Kids
Encouraging people into regular giving to become champions of Cash for Kids
Promoting the next big fundraiser
Asking listeners to apply for a grant
Educating the audience about Cash for Kids
Engaging the audience to participate via client to benefit the charity
Major opportunity to really do something good for your local community and to position yourself firmly as the company of choice. It's major radio and online coverage as well as directly targeted e-bulletins that will be read as people are actively interested in the main subject matter
What x will get?
Exclusive on-air association with Cash for Kids in all Cash for Kids in Action featured promos in 60" of airtime (40" of this airtime is paid for by Bauer Radio) Client only pays for the 20"
Within the radio station websites is the Cash for Kids section - this will have a further sectional branded Cash for Kids in Action and will carry the sponsor logo and a hyperlink to your website.
Every month, each Cash for Kids will e-mail the station's VIP database with a bespoke local e-newsletter highlighting the good that's been done
Very strong CRM campaign with fanastic charity that encourages people to support the sponsor who in turn is supporting their favourite charity. Great for staff morale and great feel good for existing customers 'I'm engaging with a caring business'