This idea is archived Grocery Site Advertising

Provided by Publicis Blueprint
Bring your brand above the competition.

Tell us about the Opportunity / What is it?

There are a number of different media tools available on the website, each holding different benefits and attributes. Whether you are launching an NPD with mass market appeal, or are looking to increase the sales of a more niche product range, we can build a package that will work to your objectives and goals

What is the Marketing Objective?

This is completely dependent on you - the brands we typically work with look to grow product sales, category sales, increase market share or get their product into shopper favourites lists to boost their base rate of sale. We are happy to work with your brand objectives and discuss the best possible way we can get you there.

How does it work?

By using insight into online shopping behaviour, we know where to put your product online and in what format- e.g. as a product range on a banner, or as an individual sku with an 'add to basket' function. We help you put your brand in front of the shopper, let you discuss what your brand is doing and what makes your products different, build online relationships with them, and activate sales.

Who's used it in the past?

P&G, HJ Heinz, Molson Coors, Unilever, Birdseye, Nestle, Mars, Weetabix, Jordan's Ryvita, Britvic, Danone

Features / Benefits

- Communicate with mums - 86 per cent of Asda online shoppers are female with a family - Be seen on the second-largest online grocery channel in the UK - Our online shoppers spend three times more than in-store customers

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsUp to 5.5million online grocery shoppers - ABC1C2
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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