Most Contagious celebrates and interrogates the key events, movements, innovations and people that shaped 2013, connecting the dots and priming attendees for the challenges and opportunities of the months ahead. It is the year in a day.

This unique, hybrid event is dedicated to dissecting the trends, technologies and creative thinking that are transforming how consumers behave and the way brands and businesses operate and communicate. It celebrates and showcases the biggest innovations, the most disruptive startups, the most impactful marketing, dissecting and decoding the impact it will have on the immediate future for brands and advertising.

Because this stuff matters, we're doing it twice-over. Most Contagious 2013 will be held simultaneously in London and New York, allowing participants to engage back and forth throughout one illuminating day. Participants on both sides of the pond should expect live debate and hands-on engagement; exhibitions of new technologies and emerging business ideas; the chance to gather with a cross-section of PR and marketing industry experts to collectively make sense of the ways in which the world is changing.

Previous attendees include: ASOS, Bacardi, Barclays, BBC, British Airways, BskyB, Danone, Diageo, Draftfcb, Nike, Google, JWT, Kraft, Leo Burnett, McCann, Ogilvy, P&G, Razorfish, STV, Waitrose & more. The Most Contagious event was one of the most worthwhile days spent out of the office last year.' Michelle McEttrick / Managing Director, Brand and Activation / Barclays

The Most Contagious event is a high-octane, one-of-a-kind, prestigious and influential event for the industry's makers, doers and thinkers. It is insightful, inspiring and forward-thinking, and attending it is crucial if you want to stay one step ahead of the competition. It sheds light on the context and consequence of the most influential events to occur across the marketing landscape and helps to equip delegates for the challenges and opportunities that lie ahead.