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Banner at Boat Race start line

Provided by Tribes Ltd
Banner on Star and Garter pub - Putney Bridge opposite the start line and also a new banner on Chiswick Boat House on water edge

Tell us about the Opportunity / What is it?

Banner opposite the race start. Will be viewed by the thousands of supporters and specators on both sides of the river as well as those watching on Putney Bridge. Tribes has also signed up a new banner 28m x 8m on the waters edge of Chiswick Boat House. This site has been filmed for the last 2 years and also enjoys 1000's of specatators from Barnes Bridge and opposite at the White Hart pub. Cost for new banner £20,000 inc prod. Tribes can also offer a free aerial banner which should be filmed by ITV helicopter crew.

What is the Marketing Objective?

Massive brand exposure at one of the UK's most loved events on the social sporting calender. Oxbridge and high ABC1 target audience.Key attributes and brand association include team work, strength, tradition, power, competition and dedication. The hospitality area will provide further entertainment and involvement throughout the day which is as much a social day as it is a sporting event.

How does it work?

The banner message will be seen by the thousands of supportes along both sides of the river and Putney Bridge. The Star and Garter pub is one of the most popular venues to watch from as it is close to transport links and opposite the race start. Chiswick Boat House has been captured on footage for the last 2 years so this nwe banner site will also enjoy an audience of 7.2 million TV viewers. If you go to race video on this link it will show footage from 2007 which includes Star and Garter and Chiswick Boat House.

Who's used it in the past?

This will be a media first on the Star and Garter pub. Tribes can also provide banner advertising at the end of the Boat Race.

Features / Benefits

Brand exposure to thousands of spectators at the event and also a secondary audience of over 7.2 million viewers on ITV. Banner will be photographed throughout from both sides of the river and from Putney Bridge.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kThousands of ABC1 spectators & ITV audience of 7.2 million
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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