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Bathroom Advertising at Odeon Cinemas Nationwide

Provided by Media Initiatives Group
Successfully target movie goers through bathroom advertising at over 100 Odeon cinemas nationwide.

Tell us about the Opportunity / What is it?

Cinema is one of the fastest growing leisure activities with the growth in film diversity ensuring an ever broadening audience.We have over 1,200 framed A3 panels panels in 106 Odeon cinema bathrooms nationwide. Campaigns can be booked by gender, TV region or even individual site (eg for a premier / event at a specific cinema eg Leicester Square). You can also make the campaign more interactive via the inclusion of mirror stickers and sampling.

What is the Marketing Objective?

Brand awareness

How does it work?

Client contacts us to check site availability. We put together a package price and send over a contract to be approved and signed. The client puts together the posters and sends them over to us. We then forward them onto the venue. Packages are tailored to meet your requirements and are usually bought in 2 - 4 week periods.

Who's used it in the past?

Metropolitan Police, Transport for London, X Box, Freedom Health, Same Day Doctor, WKD, Lynx, Impulse, Boots, ITV, BBC, Lloyds TSB, First Direct, Fly Emirates,, O2, Spirit Group, Revlon, Telewest Broadband, Hula Hoops, Canesten, Gala Bingo and Casinos, The Body Shop, EuroSport News, Tennents and many more...

Features / Benefits

Target consumers with high levels of disposable income in their leisure time, when they are proven to be more suseptible to advertising (note the average dwell times in the foyer is 10 minutes). Cinema goers are also accustomed to being sold to (in the form of adverts before the movie) so they are already in the buying mind set, which is amplified as the experiecne is a shared one. Advertising in cinemas provides you access to a young, upmarket audience giving your brand exposure to the trend setters and opinion formers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k106 Odeon Cinemas Nationwide
LocationTimingsMarketing ObjectiveOpportunity Type
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