Bauer TV Choice will create a template which footage can be placed in on a weekly basis. Virgin, HMV have used in the past
Bauer TV's pioneering creative team have found a breakthrough solution where brand weekly promotions can be made efficiently at a low production cost. This is massively important to clients who promote products weekly - new album releases, movies, magazines with a gap to insert extra messages. All this is placed in the relevant environment.
By utilising the youth audience, we are not only able to create awareness of the new release but also to place the retailer alongside the audience respected channel brand.
DVD of the week, Single of the Week, Game of the week etc. This works really well for advertisers who need a fast and cheap turnaround.
This worked well for Virgin Megastores. Virgin Megastores brings you single of the week. Virgin had a constant presence among Bauer viewers which gives them more marketing strength when recommending certain products.
Virgin Megastores, HMV, Woolworths and Blockbusters
This solution works brilliantly for brands who promote products on a weekly basis - films, computer games, new album/single releases, movies, press publications and weekend guides.
The advertising is supplier funded so you can increase brand awareness with no added advertising costs. A weekly update is easily done with an Electronic Press Kit (EPK). The advert looks like a piece of programming, it is an excellent cut-through in often cluttered ad-breaks.