IMG Triathlon series-major mass participation, multi-sport events offering unique access to UK health and fitness enthusiasts.
The opportunity for an association with:
- The London Triathlon - the largest triathlon in the World with over 12,000 entrants.
- The Blenheim Triathlon - the UK's second largest triathlon with over 5,000 entrants.
Guaranteed exposure to an ABC1 health and lifestyle conscious audience, aged 25-45.
Associate sponsorship opportunities are available across the entire event series and all training events.
Brand awareness through branding and advertising.
Brand experience through interactive communication and expo opportunities.
Year round communication to a database of over 55,000 through e-mail and magazine communications.
Creative on-course branding and interactive experiential opportunities offer brands the chance to develop brand equity and maximise exposure. The year-round targeted marketing and media campaign create a wider reaching communication platform. Sponsorship can also include retail opportunities, customer acquisition opportunities, sampling, goodie bags options, media partner activity, PR activity, broadcast coverage and database communication.
Previous partners include Mazda, Asics, Gatorade and The Independent.
Brand experience opportunities at the events, and throughout the year at numerous training events - with the creative freedom to maximise exposure to 20,000+ competitors and 100,000 spectators.
Fully quantifiable direct sales and customer acquisition opportunities throughout all events.
Year-round communication to a database of over 55,000 through e-mail and magazine communications.
Sustained web presence and content on a central website (over 1 million individual users annually).
Further exposure through our health and fitness activity in major gym chains.