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Become an advertising partner of Harrods Estates Magazine

Provided by Harrods Media
A great positioning for premium lifestyle brands to reach a highly affluent readership

Tell us about the Opportunity / What is it?

Advertise in London's most premium title; Harrods Estates magazine looks at the best of what Knightsbridge and Mayfair have to offer in terms of residential sales/lettings, and in local lifestyle, the arts and leisure, the latest news and developments in interiors trends and home-technology innovations, as well as interviews with well-known authorities in the world of interiors. Harrods Estates has a print run of 40,000 copies with the opportunity for targeted advertising within each issue, offering 10 premium sites for premium brands

What is the Marketing Objective?

A great positioning for premium lifestyle brands to reach a high net worth readership - with an average house sale price of £4 million and average let price of 3,500, this enviable audience cannot be reached by any other medium.

How does it work?

Our in-house publishing team produce the biannual publication (March and September) with a range of advertising pages that are available to purchase in the magazine. The 40,000 publications are distributed with the Harrods Magazine (30,000 to Harrods top tier spending customers) and 8,000 to existing Harrods Estates clients, including Harrods Estates events. Plus, a further 2,000 copies are mailed internationally to overseas Harrods Estates clients.

Who's used it in the past?

The magazine is popular for those brands seeking a premium communication platform with an extremely desirable clientele. Home and interiors are a perfect fit for this publication, in addition to luxury jewellery and accessories, travel destinations and luxury cars.

Features / Benefits

The publication targets a high international audience who buy properties for an average of over £4m (12% of properties are sold for more than £8m). The platform has also received growing interest from international buyers with 30% of all purchases from Asia and 28% from the Middle East.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details40,000 copies distributed (89% international)
35 - 44
45 - 54
55 - 64
All adults
LocationTimingsMarketing ObjectiveOpportunity Type
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