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Bespoke retail media solutions by Publicis Blueprint

Provided by Publicis Blueprint
Drive incremental sales, among new and existing customers, utilising your media portfolio (in-store/on-line) from sofa to shelf

Tell us about the Opportunity / What is it?

The Retail Media Centre effectively determines media opportunities associated to a specific retailer and their customers, in particular how those customers 'touch' the brand during their brand experience. The Retail Media Centre team will sell and implement promotional opportunities thus generating revenues to offset related creative and implementation costs.

What is the Marketing Objective?

To reach your customers with the right message at the right time thus driving penetration and participation and ultimately increased ATV and frequency of visit.

How does it work?

Post an extensive audit of your media opportunities and capabilities a menu of inventory can be created. A revenue forecast will also be generated highlighting related creative, implementation, team and research costs. Publicis Blueprint offer the full service of running the Retail Media Centre on your behalf from revenue bookings through to measurement and evaluation of all activity.

Who's used it in the past?

Publicis Blueprint have worked with a number of retailers operating retail Media Centres of varying scales. These retailers include ASDA, Debenhams, Homebase and Blockbuster. Publicis Blueprint have been involved with the ASDA Media Centre for nearly ten years and have a proven track record of working with suppliers and brands, including P&G, Unilever, Coca Cola to Reckitt Benckiser, COI, Haven Holidays and Universal Pictures to name but a few.

Features / Benefits

Driving awareness and loyalty; cross category selling; building on your knowledge of your customers; driving harder negotiations with your planning and buying agency. Your media portfolio may include one or more of the following :- Customer magazine, In-store radio, POS barkers, Entrance media including foyer posters, car park banners and security covers, 6 & 48 sheet posters, checkout belts, websites, escalator advertising, ATM advertising, FSU's, Digital screens, Petrol pumps and stations, National and consumer press, TV, Bags for life

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAll Adults, families and main shoppers.
All adultsBoth
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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