Drive incremental sales, among new and existing customers, utilising your media portfolio (in-store/on-line) from sofa to shelf
The Retail Media Centre effectively determines media opportunities associated to a specific retailer and their customers, in particular how those customers 'touch' the brand during their brand experience. The Retail Media Centre team will sell and implement promotional opportunities thus generating revenues to offset related creative and implementation costs.
To reach your customers with the right message at the right time thus driving penetration and participation and ultimately increased ATV and frequency of visit.
Post an extensive audit of your media opportunities and capabilities a menu of inventory can be created. A revenue forecast will also be generated highlighting related creative, implementation, team and research costs. Publicis Blueprint offer the full service of running the Retail Media Centre on your behalf from revenue bookings through to measurement and evaluation of all activity.
Publicis Blueprint have worked with a number of retailers operating retail Media Centres of varying scales. These retailers include ASDA, Debenhams, Homebase and Blockbuster.
Publicis Blueprint have been involved with the ASDA Media Centre for nearly ten years and have a proven track record of working with suppliers and brands, including P&G, Unilever, Coca Cola to Reckitt Benckiser, COI, Haven Holidays and Universal Pictures to name but a few.
Driving awareness and loyalty; cross category selling; building on your knowledge of your customers; driving harder negotiations with your planning and buying agency.
Your media portfolio may include one or more of the following :- Customer magazine, In-store radio, POS barkers, Entrance media including foyer posters, car park banners and security covers, 6 & 48 sheet posters, checkout belts, websites, escalator advertising, ATM advertising, FSU's, Digital screens, Petrol pumps and stations, National and consumer press, TV, Bags for life