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Bluewater Sponsorship opportunities this Christmas

Provided by Bluewater
Reach 6.6 million, 86% ABC1 visitors with this unique opportunity to become a partner at Winter Wonderland, Bluewater.

Tell us about the Opportunity / What is it?

Bluewater will again offer sponsorship in its Winter Wonderland, a top Christmas destination. There is an opportunity to become the headline sponsor of the whole event or become the partner for one of the attractions. These include the ice-rink, snow slide, christmas tree or roaming sampling opportunities.

What is the Marketing Objective?

Winter Wonderland guarantees a high level of exposure for increased brand awareness. Catch individuals when their guard is down. Shape attitudes towards your brand by associating it with a truly enjoyable experience.

How does it work?

Event sponsorship gives the brand a great opportunity to engage their desired audience. This is an exciting opportunity to become the title Partner of Winter Wonderland Ice Rink and/or Snow Slide and receive: naming rights, branding at event/Ice Rink/Snow Slide, service counters and suspended media. Brand logo on marketing collateral including mall guides, e-blasts, and digital monolith screens. Access to Bluewater social media channels. Extensive media coverage, PR support and post event analysis

Who's used it in the past?

Thomson Holidays, Maoam and British Gas have sponsored Winter Wonderland in recent years.

Features / Benefits

Sponsorship of Winter Wonderland provides high reach at a relatively low cost. Winter Wonderland is free to enter so thousands arrive each week to experience the festive atmosphere. Bluewater allows access to a wide social network to connect with. And a feature in Bluewater's website has potential to reach visitors, which aggregate to c1m people over the Christmas period.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k9 million visitors; Social media reach 1.6m
10 - 15
16 - 24
25 - 34
35 - 44
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
All Regions29 Nov 14 - 05 Jan 15BUILD AWARENESSEVENTS
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