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Box TV and Channel 4 rebrand The Hits as '4music'

Provided by Bauer Media
Bauer TV and Channel 4 are rebranding 'The Hits' as '4music' and are offering your brand the chance to be a launch partner!

Tell us about the Opportunity / What is it?

Bauer TV and Channel 4 are rebranding 'The Hits' as '4music'. The launch will take place in late summer and the 4music channel will feature a must see mix of Channel 4's unrivalled music programming, including intimate documentaries, unmissable live performances and a range of music entertainment series. The opportunity is now available to become a launch partner for the new channel. 4music will give first class access to some of the world's biggest music artists and will be broadcast on Sky, Virgin Media and Freeview platforms.

What is the Marketing Objective?

"4MUSIC will be the most exciting channel brand launch of the year. It will offer advertisers a unique new opportunity to connect with 16-34's through music entertainment, delivering both scale and high levels of targeting." -Darren Khan, Bauer Advertising TV Sales Director

How does it work?

There are 5 creative commercial programming solutions: LIVE SPECIALS: (SOLD) ENTERTAINMENT: eg.Star Stories, Friday Night Project,Search for the next Pussycat Doll. DOCUMENTARIES:eg. Madonna:I'm going to tell you a secret, White Diamond:A personal portrait of Kylie Minogue,Lily Allen:Lamb to the slaughter? MUSIC SERIES:eg. MobileAct Unsigned, Transmission with TMobile, live from Abbey Road.

Who's used it in the past?

This is a brand new opportunity. However, Bauer TV and Channel 4 music ran "4music Sundays" between 2nd March and 4th May to find out how this would be received. Details of this are in the attached document

Features / Benefits

There are 5 exclusive creative commercial programme solutions which include sponsorship, promotions and blipverts. These include: Live-£250,000 Entertainment - £190,000. Documentaries - £170,000. Music Special - £250,000. Film - £165,000. (Prices do not include production). BOX TV and Channel 4 has already trialed 4music Sundays on The Hits channel between 2nd March and 2nd May to see how this was received. The Hits saw a 61% increase in reach, 23% increase in minutes viewed,43% of audience is 'new' to The Hits and 1634 profile increased from 39% to 51%.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k16-34 year old adults.
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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