A brand partnership in recognition of Future's large, affluent and appearance conscious male audience.
The Future Male is aware of his personal appearance and incorporates it into his daily routines. He perceives his grooming habits to be a reflection of his affluent and active lifestyle. We are offering an extensive brand profiling where we will incorporate content marketing alongside a high impact social media campaign across our portfolios and platforms.
Generate mass interest and create large scale buzz around your brand.
'What type of man are you? Do you beg, borrow or steal.'
Based on our insight that men are costing their partners more than £230 a year by using their beauty products, we will create a Facebook quiz app which will tell our users what kind of man they are from a series of questions about their health, fitness and grooming regime. We will look to coincide our activity with relevant advertorial and editorially themed activity, themed according to audience i.e. Film, Tech, Bike and so on. Please see our media pack attached for full opportunity details.
This is a brand new social media opportunity. Brands that have recognised the value of our audience and advertised across our portfolios include: Ralph Lauren, LYNX, Philips, Chanel, head & shoulders, MARC JACOBS, P&G and L'Oreal.
Reach an affluent audience who spent above the average on grooming products. Post ion your brand front of mind. Our audience are passionate about their activities across tech, film and gaming and you will be capturing their excitements and involvement when they are in their most engaged mind frame.