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Brand Partnership of Future Publishing's Male Grooming Content

Provided by Future Publishing Ltd
A brand partnership in recognition of Future's large, affluent and appearance conscious male audience.

Tell us about the Opportunity / What is it?

The Future Male is aware of his personal appearance and incorporates it into his daily routines. He perceives his grooming habits to be a reflection of his affluent and active lifestyle. We are offering an extensive brand profiling where we will incorporate content marketing alongside a high impact social media campaign across our portfolios and platforms.

What is the Marketing Objective?

Generate mass interest and create large scale buzz around your brand.

How does it work?

'What type of man are you? Do you beg, borrow or steal.' Based on our insight that men are costing their partners more than £230 a year by using their beauty products, we will create a Facebook quiz app which will tell our users what kind of man they are from a series of questions about their health, fitness and grooming regime. We will look to coincide our activity with relevant advertorial and editorially themed activity, themed according to audience i.e. Film, Tech, Bike and so on. Please see our media pack attached for full opportunity details.

Who's used it in the past?

This is a brand new social media opportunity. Brands that have recognised the value of our audience and advertised across our portfolios include: Ralph Lauren, LYNX, Philips, Chanel, head & shoulders, MARC JACOBS, P&G and L'Oreal.

Features / Benefits

Reach an affluent audience who spent above the average on grooming products. Post ion your brand front of mind. Our audience are passionate about their activities across tech, film and gaming and you will be capturing their excitements and involvement when they are in their most engaged mind frame.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kThe Future Male. Avg Age 40 years.
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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