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Brand Partnership Opps with over 4,000 Professional Footballers

Provided by smp
A unique opportunity for brands to gain status of "Choice of the Professional Footballer" as well as access unique media.

Tell us about the Opportunity / What is it?

The PFA is the most established sporting union in the world, created over 100 years ago, now delivering contractual, financial, educational, vocational and commercial advice to all current and former professional players. Over 4,000 current professionals benefit from membership to the PFA together with thousands more that have graced the English game during the past century.   Now commercially active, the PFA is developing a series of partnerships with companies that fully appreciate the benefit of endorsement by a group of the country's most fashionable individuals.

What is the Marketing Objective?

For brands who wish to establish credentials amongst football fans yet do not have large budgets at their disposal, the PFA offers them the chance to boast that they are, "The Choice of the Professional Footballer"

How does it work?

The PFA will deliver the services of one or more high profile professional footballers to front the endorsement and assist in delivering the message that the brand is the "Choice of the Professional Footballer."   These players would undertake the following activities in support of the PFA endorsement of the brand: TV advertisements; printed advertisements and product & promotional imagery; a minimum of two appearances to back the campaign; rights of the players' image on products, packaging and marketing literature; and access to unique, money can't buy prizes.

Who's used it in the past?

The Milk Marketing board has previously worked with the PFA. Brands that we feel would be appropriate include: healthy food and drink, automotive, fashion, finance, luxury brands, leisure and travel, retail, entertainment and health and Beauty.

Features / Benefits

For brands that are looking to build an associaton with football but are focussed on delivering a real return on their investment the PFA offers the perfect solution - access to, and endorsement of key house hold names from the world of football, the chance to offer money can't buy prizes and the opportunity to boast that the brands is, "The Choice of the Professional Footballer", make this a truely unique opportunity.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kWebsite: 250,000, Players magazine: 7000 footballers
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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