Branding Opportunities At Aviva Premiership Champions - Saracens

Provided by Eleven Sports Media
Opportunities to advertise on the big screen, concourse TVs and website of Saracens F.C. - a rugby union partnership

Tell us about the Opportunity / What is it?

An opportunity to achieve big branding exposure at England's premiere rugby union club, a 360 degree platform focusing on the big screen, concourses, hospitality lounges, matchday programme and beyond with the website opportunity. The added value comes with an association with one of sports biggest brands and with hospitality options included as well as the opportunity to use the Saracens branding alongside your own proposition. Saracens delivered £6.8m media value to Club Partners (Repucom) in the most recent season.

What is the Marketing Objective?

As well as raising the profile of the brand and increasing the awareness, there is a certain level of kudos to be gained by associating your brand with the No.1 rugby union team in England. Saracens currently have eight England internationals. They also have great success on the pitch. Aviva Premiership Champions 14/15 LV= Cup Champions 14/15 A-League Champions 14/15 Under 18s League Champions 14/15 Womens League Champions 14/15 Womens Cup Champions 14/15 Semi Finalists in European Champions Cup In 2014/15 they secured 76 hours of live television coverage.

How does it work?

Compared to other medias, the digital out of home opportunities achieved by advertising within a sports venue achieve a great ROI when looking at Cost Per Thousand. The media achieves uncontested audience exposure with engaging platforms, the 50" LED screens provide fans with pre-match news and information and statistics and updates during the game, increasing audience engagement minutes. The frequency of the branding is also impressive in key dwell areas of the venue.

Who's used it in the past?

The platforms are currently utilised by the clubs key stakeholders Allianz Insurance, Sanlam and CME Group. At other venues the platforms feature big brands such as Sports Direct, Mercedes-Benz, Ramada and Specsavers, as well as many more SME brands.

Features / Benefits

Based within north London, Allianz Park is a perfect venue for showcasing your brand to a wide, varied and most importantly affluent demographic. 46% of the fans are aged between 31 and 50, 23% are aged between 17 and 30, 26% are aged between 51 and 65. On top of the branding opportunities on the Giant Screen, StadiumTV and StatZone platforms, we extend that reach with website exposure and also give you the opportunity to use StatZone cards within your social media feed. Add to this top level hospitality at a top London sports venue - a winning combination.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k20,902 per game + 200,000 web visits per month
All adultsMale
LocationTimingsMarketing ObjectiveOpportunity Type
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