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Brilliant Freshers' Package 2010!

Provided by Itchy Group
Short-term deal targeting the key freshers' demographic in October 2010, incorporating online, on-campus posters and email.

Tell us about the Opportunity / What is it?

Our campaigns reach out to students, new and old, in student unions through the use of A0 backlit boards, online (via our soon to relaunch website - bigger, bolder and with national coverage, yet still cheeky, irreverent and telling it like it is) and direct to their inbox via eNewsletters. With students today accounting for a 42% share of the youth market, with over 2.4m students in higher education, 90% aged 18-24 and 70% from ABC1 backgrounds, we are in a fantastic position to target your campaigns toward this vibrant community of consumers as they relax with friends.

What is the Marketing Objective?

Reach students as they begin to make key purchasing decisions and develop brand loyalties.

How does it work?

87% of students live away from home for the first time during their initial year; this stage is therefore a period in which they shall often be, for the first time, making key purchasing decisions and developing brand loyalties that may well remain with them for life. It is therefore, arguably the ideal time to 'catch them', and catch them in environments where they are comfortable and actively engaged in their surroundings- thus more receptive to your branding messages.

Who's used it in the past?

Guitar Hero 3, Talk Mobile, Apple, Xbox 360 and The BBC have all used our services to reach a student population of consumers. For full case studies of these campaigns please visit our website via the tab above.

Features / Benefits

We offer our clients a most comprehensive marketing mix within the UK Youth Market, placing our client's promotions directly into over 100 student unions across the country. We offer innovative ambient activity which can be accompanied by digital promotion through our exclusive screen network. We run a huge variety of onsite promotions within universities, student unions, union bars, receptions and interior/exterior communal areas, offering our clients the opportunity to engage each student with their product at a focused, personal level.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach over 1million students through an integrated campaign
16 - 24Both
LocationTimingsMarketing ObjectiveOpportunity Type
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