Target the affluent, professional City of London audience by branding the City's longest running ice rink.
Branding opportunity to reach around 500,000 ABC1's weekly. The City of London's only ice rink strategically located near busy Liverpool St Station. The package includes sampling days; product placement; online & offline advertising through monthly editorials in Broadgate Arena Magazine (readership 15,000+) and vicinitee.com (accessible by Ludgate, Bank, Baker Street & Regent's Place). The League consists of 65 teams representing 35,000 employees from 120 of the top legal & financial companies within Broadgate Estates.
Putting your brand in front of almost 500,000 city professionals weekly plus building brand association with a top city venue.
Building 'top of mind recall' for the brand amongst an affluent, professional audience. The perfect location for product launches or placements - provides brand association with the prestigious Broadgate Estates and their tenants. Opportunity to convey your brand message to 500,000 city workers weekly.
Some of the biggest and best brands including Bloomberg and Austrian Airlines. Bloomberg chose to sponsor the ice rink at Broadgate winter 2005 due to the central location & unlimited potential to reach those working in the financial, legal, IT & other key sectors. "Our aim was to raise awareness of the fantastic career opportunities Bloomberg have to offer in Finance, Sales, IT, Programming and News. We were pleased with the response and received a boost in applications as a result of the branding" (Bloomberg, 2005)
Creation of a positive brand image through an association with a popular, fun sport which retains its competitive edge over the whole season, culminating in fiercely fought semi-finals and final matches.
Great opportunity to target 450,000+ weekly, though branding, sampling and building brand awareness within the setting of a prestigious city location.