Gain Sales & Awareness - Experiential Events at Shopping Centres

Provided by Access Point
Promote your brand at UK and Ireland shopping centres with an experiential or promotional event seen by thousands of customers

Tell us about the Opportunity / What is it?

Experiential marketing events are designed to increase brand awareness, encourage trial and ultimately help sell products. Access Point offer advertising opportunities to reach consumers within a retail environment in a choice of over 600 shopping and leisure venues nationwide to generate quality sales leads & raise brand awareness with an eye-catching display.

What is the Marketing Objective?

Over six million people - from locals to national and international visitors - flock to the Dock every year to discover, explore and experience a mix of culture, food, shopping and events. The Docks can attract, engage and entertain locals and visitors alike all year round and offers a wonderful opportunity for commercial partners to be part of its success story

How does it work?

Whether it is for experiential, consumer awareness, product launches, road shows or short term retailing; we will help you from the initial idea through to location and demographic selection. Shopping venues can be targeted specifically for demographics, footfall and location. We can organise specific sites and locations to ensure our clients can make the most of each promotion.

Who's used it in the past?

Brands that have successfully promoted include the NHS, Sky, Venture Portraits, Everest, Virgin Activ, Marie Curie, Goodyear, Seat and Mercedes to name just a few. Many independent and smaller local companies have also benefitted.

Features / Benefits

Instant feedback on campaigns Generate new leads Build relationships between brands and consumers Create memorable experiences Raise brand awareness through OOH

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAccess to thousands of shoppers, All genders.
All adultsFemale
Both
Main Shopper
LOCAL MEDIA
OUTDOOR / AMBIENT
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearPOS PROXIMITYSALES PROMOTION
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