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Capture data among 50,000 racing spectators

Provided by The Jockey Club
A brand awareness and customer engagement exercise for consumer brands.

Tell us about the Opportunity / What is it?

A data capture exercise among racegoers at Cheltenham Racecourse, the most popular Jumps course in the UK, with over 400,000 spectator visits each year. Opportunity to capture customer records across up to 8 separate events between October 2010 and March 2011.

What is the Marketing Objective?

A data capture opportunity among affluent spectators at horseracing events Good for brand awareness, product trial and data capture.

How does it work?

Spectators are encouraged to have their photograph taken with one of the most prestigious trophies in the sport of horseracing, so that they can pretend to be winners, briefly. The image is provided free to the consumer, and loaded to a Facebook page to be shared. During the wait time, consumers can be approached for data capture, sign up, and information sharing

Who's used it in the past?

Guinness, Stan James, Ladbrokes.

Features / Benefits

Creative customer engagement tool that provides each consumer with a lasting image of their sponsored moment, and provides client with quality data and dwell time with prospective customers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k50,000 racing spectators
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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