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Carlson Wagonlit Travel: Targeted Ads Reach ABC1 Business Flyers

Provided by Ink
Generate dynamic brand messaging for itineraries and boarding cards with INK and Carlson Wagonlit Travel.

Tell us about the Opportunity / What is it?

Carlson Wagonlit Travel is the worlds largest business travel management company, overseeing in excess of 58 million business travel transactions annually. We have an affluent and frequent base of travellers; 50% of Forbes 500 clients are represented by CWT. 50% of our flyers travel business class and their median age is 42. We really do have the perfect audience to deliver your brand messages to! Through Target Boarding Pass and Itinerary advertising, you can reach this key audience through a highly targeted advertising route.

What is the Marketing Objective?

Build brand awareness amongst an ABC1, business audience.

How does it work?

Ink provides Targeted Adverting (TAD) for Carlson Wagonlit European Travellers. Ink's TAD Service for CWT generates dynamic messaging for itineraries and boarding cards - essential passenger travel documents. TAD delivers relevant messages directly to each passenger with guaranteed exposure. TAD works for every brand who is looking to reach key consumers who are committed to travelling, shopping and time saving. Through our technology we are able to allow advertisers to target their audience by: Nationality/Gender/Language/Origin/Class of travel/Destination.

Who's used it in the past?

Previous advertisers include Clinique and Louis Erard.

Features / Benefits

Ink is the global expert in connecting with travellers throughout their entire journey. As well as being the world's leading publisher of inflight magazines, Ink reaches a captive audience of hundreds of millions of travellers each year with targeted advertising on print-at-home boarding passes, onboard entertainment systems and retail publications.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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