We were tasked with driving ROI efficiencies through data management and dynamic creative.
AMS acquired the Ascot's business in 2015, with a clear KPI to drive sell out attendance and increased revenue through upselling, whilst driving cost efficiencies in ROI.
Traditional medium broadcast channels, cross channel partnerships, digital display, VOD, Social & Search were used to drive users through the purchase funnel. Ascot already had a rich volume of highly engaging content & engaged audiences across their owned channels. By implementing a DMP & introducing dynamic creative within retargeting we continued to grow efficiencies in digital. We devised a method of on boarding organic social traffic without having to pay for adserving. This enabled us to utilise a rich source of engaged prospects without incurring additional costs.
ROAS +110%,
Revenue +35%,
Transactions +19%.
"Consummate media professionals one and all. AMS has proven itself to be an invaluable partner in helping us to realise our business ambitions" Anna Bishop, Ascot Racecourse Ltd.
