Sales boost for Avril Lavigne album from advertising on digital Virgin Screen Networks in Virgin Megastores.
The campaign was to support the release of the album and maximise chart position.
For Sony to maximise first week sales for a new release album. For DSN to quantify the effect of using the screen network on sales and hence effectivness of the medium.
To use the key benefits of the Virgin Network ie moving pictures and sound to maximise the impact to a High St audience.
Virgin Megastore in Piccadilly (with screen) saw a 43% sales increase when compared to Oxford St store (without screen)
Virgin store in Buchannan St Glasgow (with screen) saw a 37% sales increase when compared to Argyle St store(without screen)
Sound enabled digital screens in high footfall city centres appear to enhance sales performance, with the conclusion that such screens are effective when compared to sites with no screens.