Newspapers modify people's opinions every day, providing new information that provokes re-appraisal, thus they provided a great context for presenting a fresh perspective on Bitesize Shredded Wheat. Newspapers also compensated for the inherent weakness of commercial TV in London/South and younger, more upmarket consumers. Find out more...
Newspapers alone drove 6.9% sales uplift during and 8.4% increase post campaign
- At 3+ OTS, sales due to newspapers increased by 11% during and 7.4% post campaign
- TV plus newspapers increase brand commitment* by 5% points
- TV plus newspapers increased brand involvement by 4% points
- Adding National Newspapers made the TV ad work harder across all diagnostic measures, including engagement, branding and communication