CASE STUDY: Camelot Raises Awareness of Lotto via Bar Media

Provided by Admedia
Camelot ran a national Beer Mat and Bar Runner campaign across the Admedia bar network to stimulate talkability around Lotto.

What was the Challenge / Background of the Campaign?

Camelot ran a national Beer Mat and Bar Runner campaign across the Admedia bar network to stimulate talkability around Lotto.

What was the Solution?

Camelot's message of 'Who Wins If You Win?' encouraged bar-goers to discuss what they'd do if they won the lottery, and who they would share their winnings with.

What were the Results?

Seeing bar media increased the likelihood of talking about winning the lottery by 30% versus those who didn't see any outdoor activity, while 93% of respondents agreed that the ads would make them more likely to buy a Lotto ticket. With 89% of respondents also agreeing with the statement 'I tend to remember brands I see in the pub', the appropriateness of bar media was clear to see.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details93% of respondents more likely to buy a Lotto ticket
25 - 34
35 - 44
45 - 54
55 - 64
65+
Both
ABC1
C2
DE
OUTDOOR / AMBIENT
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL08 May 18BUILD AWARENESSSALES PROMOTION
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service