CASE STUDY: Camp Copella Brand Experience

Provided by Initials
An immersive & shareable experience where influencers were able to experience the wonders of nature first hand at Boxford Farm

What was the Challenge / Background of the Campaign?

In a world where provenance and authenticity are becoming increasingly important how do you demonstrate to juice drinkers that Copella provides the genuine taste of nature through apple varieties and seasons, expertly blended at Boxford Farm in the UK? And along the way, remind people of the simple pleasures in life by using the brands "Partnering with Nature" story and new packaging. Find out more...

What was the Campaign Objective?

To connect influencer with the Copella brand story, and set the stage for them to generate engaging content, supporting the launch of Copella's new packaging.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsBoth
ABC1
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions02 Apr 19ENGAGEMENT
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service