CASE STUDY: Cancer Research - Brand Awareness

Provided by Reach Plc
We partnered with Cancer Research to run an integrated campaign across multiple platforms.

What was the Challenge / Background of the Campaign?

Reach partnered with Cancer Research to run an integrated campaign across multiple platforms. Their primary objective was to raise awareness of the charity and to encourage users to consider leaving financial contributions to the charity in their will.

What was the Campaign Objective?

To raise awareness of the charity and encourage users to consider leaving financial contributions in their will

What was the Solution?

We proposed a UK-wide campaign using a range of products which work efficiently and seamlessly together to maximise effectiveness. The campaign covered 21 Live brand areas across the country.

What were the Results?

With the use of three Reach products and our online network, the campaign not only informed and educated but identified and attracted new key donators. The campaign was deemed a great success and reached millions of people across our digital channels.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
45 - 54
55 - 64
65+
Both
AB
ABC1
C2
DE
NATIONAL PRESS
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All RegionsAll YearDIRECT RESPONSEBRAND STRATEGY
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