Chevrolet's first launch into the UK market for the new Captiva SUV. For this launch campaign the client wished to highlight features of the Captiva for a potential purchase audience, as well as encourage footfall and test-drives at Chevrolet dealers - by engaging a large, targeted audience through an innovative platform, achieving substantial standout. Chevrolet wanted to provide a hub of information on the new Captiva. This was achieved through weekend advertorials, Daily Mail teasers, co-branded online display ads and emails to Mail Online registered users.

To raise awareness of the new Captiva SUV.

A first for MailOnline - a microsite contained in a single page, which expanded and contracted as users explored it. Everything was designed to encourage interaction with the brand and the car and ultimately test drives. Publishing a voucher both on and offline gave our readers and users every opportunity to test drive. Publishing a voucher both on and offline gave our readers and users every opportunity to test drive the new Captiva while receiving a free iPod for doing so.

In one month, 10,700 (unique) people visited dailymail.co.uk/captiva - with half of all visits to the site resulting in data capture - 5,205 entries to the getaways competition. 34% of our visitors actually came directly from the press activity (plus those who responded directly to Chevrolet). With the test drive voucher being downloaded 533 times.

The dramatic shifts in key brand metrics further emphasized a hugely successful cross media campaign: Brand awareness up 150%, Purchase intent up 213%, SUV awareness up 550% (Independent research conducted by Survey.com)