The charity had a limited radio budget and wanted to achieve national coverage across the UK. All radio stations fitting the brief were invited to bid against each other on the Bid4Spots online auction, bidding down the CPT. The stations offering the best CPTs, and fitting all of the client's criteria, won a portion of the budget. The client won airtime across 14 National, Regional and Local stations and achieved a CPT of £0.78p.
Get the maximum coverage possible across the selected stations as possible, and to drive response online.